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Press Release Submission Guidelines

Ensure the timely activation of your press release by following the guidelines below.

Essential

  • We accept professional press releases / news announcements only.
  • A press release must be at least 250 words.
  • Spell check and grammar check your press release. Excessive errors will result publication delays.

Style Guide

  • Do not include "FOR IMMEDIATE RELEASE".
  • Do not repeat the headline in the body text.
  • Do not include your publicist information in the body text. If applicable, select it from the "News Source" listbox.
  • Italicize album (film & book) titles with the <em> tag. You can italicize an album title like this: <em>Kind of Blue</em>.
  • Place song titles in "double quotes."
  • Use the h3 tag for subheaders within the article text box.
  • Hotlink all URLs. Non-hotlinked URLs will be removed.
  • Place all email addresses in the notification box (one address per line).
  • Do not abbreviate.
  • You can hotlink a musician's name to their All About Jazz musician page by placing two curly braces around their name, like this: {{m: Christian McBride = 9209}}.

Optimization Tips

  • Keep the title brief and punchy. Try to include the artist's name first. Shorter titles will place higher on searches. For live performances, try "[Artist Name] at [Venue Name] on [Date]"
  • It's ok to append tour dates to a press release, but you benefit most by uploading those events to the Jazz Near You calendar.
  • Select the city that applies under "Regional Information."
  • An accompanying image makes a big difference in the appearance of your announcement. Upload one.

All About Jazz's Role

  • We prepare every announcement prior to publication (following AAJ's style guide to ensure your announcement looks its absolute best).
  • We try to schedule one announcement per day.

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